While doing my daily (okay, bi-daily) Twitter trawl, I spotted a link to a BuzzFeed article entitled “14 signs you were born an artist”, which – in its classic listicle format – enumerated the 14 qualities that supposedly make a person destined for artistic greatness. As someone who’s recently been questioning what it actually means […]Read more "Never tell yourself you aren’t creative"
For years now, many corporate PR professionals have questioned just what is it that consumer PR’s do and how it can affect decisions made in the boardroom? Well, let’s rewind to a simpler time. In the distant past (well the 80’s) most people had no idea about shares and the stock market. Then, Margaret Thatcher’s […]Read more "Consumer PR and the Boardroom"
So, if you are responsible for a client’s social media and someone on Twitter, Facebook or wherever questions something you’ve put out there, before you respond always get a colleague to sense-check what you are saying. Just Eat ran a funny ad in this morning’s Metro about parents of toddlers getting an easier life because […]Read more "Getting Twitter Responses Right"
Hello trusty readers. As you will probably have gathered from previous posts by our resident blogger Jo Furnival, All About The Idea has appointed a new Account Executive in the form of Alice Mitchell (me). So here I am – the newbie, writing as your host correspondent to give you the low-down on my […]Read more "Newbie on the block.."
We’re pretty accepting of most things just the way they are, but should we be? Take kitchen towel, for instance. Why is it square? Particularly since most of the time, when you clean something up, it’s only the middle bit that gets used. Maybe it doesn’t need its corners. Maybe, just maybe, it’s better off […]Read more "Be less dog, be more cat (when cleaning)"
The last blog post was so long (sometimes I just can’t be stopped, but Nick SWORE he wanted to keep reading!) that I’ll keep this very brief. I can now be found blogging for SMWLDN (for those of you who are new to digital, that’s Social Media Week London) via the good people at Chinwag. The first […]Read more "Jo ‘The Wordsmith’ Furnival Guest Blogs for SMWLDN"
So, last week I revealed that the All about the Idea team was decamping from HQ and hitting the streets of Laaandan for some inspiration. After a brief scout, we settled on the uber cool, casual and cultured space at Platform in London Fields. The drab 1960s office block was a community college, council offices […]Read more "We make things… Here’s a tiny taste"