It’s not every day that business owners are willing to share the keys to their success, but that’s exactly what Tom Tuke-Hastings, Director of All About The Idea, has done with his latest project ‘It’s All About The Idea’ – an instructive book on the benefits of creative thinking in the work-space. The book aims to help […]Read more "Tom Tuke-Hastings on ‘It’s All About The Idea’"
We don’t want to blow our own trumpet or anything, but we’re kind of a big deal. Want to know why? Well, our very own director of All about the Idea Mr. Tom Tuke-Hastings has been awarded the new and prestigious Marketors’ Harvard Business School Bursary, an exceptional opportunity with a place on the Advanced […]Read more "Tom’s going back to uni…in Harvard!"
While doing my daily (okay, bi-daily) Twitter trawl, I spotted a link to a BuzzFeed article entitled “14 signs you were born an artist”, which – in its classic listicle format – enumerated the 14 qualities that supposedly make a person destined for artistic greatness. As someone who’s recently been questioning what it actually means […]Read more "Never tell yourself you aren’t creative"
For years now, many corporate PR professionals have questioned just what is it that consumer PR’s do and how it can affect decisions made in the boardroom? Well, let’s rewind to a simpler time. In the distant past (well the 80’s) most people had no idea about shares and the stock market. Then, Margaret Thatcher’s […]Read more "Consumer PR and the Boardroom"
So, if you are responsible for a client’s social media and someone on Twitter, Facebook or wherever questions something you’ve put out there, before you respond always get a colleague to sense-check what you are saying. Just Eat ran a funny ad in this morning’s Metro about parents of toddlers getting an easier life because […]Read more "Getting Twitter Responses Right"
Hello Idea-ites and happy hump day! We’re coming to you this fine February with fresh vim and vigour and a new notion to bring you creative, inspirational blog posts for the rest of the year. Lead by example – that’s what they say – so that’s what we shall do. Just think of us as your creative […]Read more "How do you #FeelFree?"
Hello trusty readers. As you will probably have gathered from previous posts by our resident blogger Jo Furnival, All About The Idea has appointed a new Account Executive in the form of Alice Mitchell (me). So here I am – the newbie, writing as your host correspondent to give you the low-down on my […]Read more "Newbie on the block.."