It’s not every day that business owners are willing to share the keys to their success, but that’s exactly what Tom Tuke-Hastings, Director of All About The Idea, has done with his latest project ‘It’s All About The Idea’ – an instructive book on the benefits of creative thinking in the work-space. The book aims to help […]Read more "Tom Tuke-Hastings on ‘It’s All About The Idea’"
While doing my daily (okay, bi-daily) Twitter trawl, I spotted a link to a BuzzFeed article entitled “14 signs you were born an artist”, which – in its classic listicle format – enumerated the 14 qualities that supposedly make a person destined for artistic greatness. As someone who’s recently been questioning what it actually means […]Read more "Never tell yourself you aren’t creative"
For years now, many corporate PR professionals have questioned just what is it that consumer PR’s do and how it can affect decisions made in the boardroom? Well, let’s rewind to a simpler time. In the distant past (well the 80’s) most people had no idea about shares and the stock market. Then, Margaret Thatcher’s […]Read more "Consumer PR and the Boardroom"
So, if you are responsible for a client’s social media and someone on Twitter, Facebook or wherever questions something you’ve put out there, before you respond always get a colleague to sense-check what you are saying. Just Eat ran a funny ad in this morning’s Metro about parents of toddlers getting an easier life because […]Read more "Getting Twitter Responses Right"
I work in consumer communications. I know the consumer and I am a consumer. And in a world in which more power is now in the hands of the consumer than ever, with digital technology and social media, we have all become accustomed to what Leo Babauta calls instant gratification. This is the affliction from […]Read more "The art of communication – silence is golden"
It’s that time of year again, when modern communicators and digital dynamos come together to celebrate the world festival of social media right here in London town. It’s been a pretty full on few months for All about the Idea, what with the move to brand new offices, the launch of our new website, awards ceremonies […]Read more "SMWLDN kicks off with FTSE 100 social media report"
As my final 9 to 5 week at Truth draws to a close and I look forward to being reunited with my colleagues in Gresham Street, the immortal words of Jolene singer Dolly Parton, Here You Come Again spring to mind. Or perhaps that has something to do with the extraordinarily wonderful news that the […]Read more "How to connect 2 completely unrelated things…"