Direct mail isn’t dead, it was just having a snooze and why I hate email Christmas cards Snail mail, post, that’s soooo last century, or is it? Time was that you could not open your door for a wave of paper trying to sell you all sorts of rubbish. From the possibly useful like a […]Read more "Direct mail isn’t dead, it was just having a snooze and why I hate email Christmas cards"
It may be an obvious statement, but it’s one worth reiterating: A thank you goes a long way. In business terms a small reward for employees reaps many benefits, not only for the well being of the employees themselves but also for the overall business. Here are just a few reasons why introducing rewards in […]Read more "The importance of rewarding your employees"
Sipping on a jasmine tea mojito, looking out to the amazing panoramic views of the Thames and city skyline from The Leadenhall Building’s Landing Forty Two, it’s easy to forget this is what we call a day’s work at All About The Idea. But behind the scenes, months of hard work went into the planning […]Read more "OUR PARTY (A.K.A. ‘WORK’) WITH TALBOT UNDERWRITING"
It’s not every day that business owners are willing to share the keys to their success, but that’s exactly what Tom Tuke-Hastings, Director of All About The Idea, has done with his latest project ‘It’s All About The Idea’ – an instructive book on the benefits of creative thinking in the work-space. The book aims to help […]Read more "Tom Tuke-Hastings on ‘It’s All About The Idea’"
We don’t want to blow our own trumpet or anything, but we’re kind of a big deal. Want to know why? Well, our very own director of All about the Idea Mr. Tom Tuke-Hastings has been awarded the new and prestigious Marketors’ Harvard Business School Bursary, an exceptional opportunity with a place on the Advanced […]Read more "Tom’s going back to uni…in Harvard!"
It’s incredible how you can live and breathe a brand and yet still be wowed by its facts and figures, its sheer enormity and its success. Shock, delight and laughter were the three main reactions captured during our most recent Coca-Cola Enterprises activation. This activation was my first live event with All about the Idea […]Read more "Coca-Cola Enterprises Roadshow 2015"
For years now, many corporate PR professionals have questioned just what is it that consumer PR’s do and how it can affect decisions made in the boardroom? Well, let’s rewind to a simpler time. In the distant past (well the 80’s) most people had no idea about shares and the stock market. Then, Margaret Thatcher’s […]Read more "Consumer PR and the Boardroom"