It’s that time of year again, and the All about the Idea elves have put their knitting needles to work to make these beauties: Due to limited elf resource, we were only able to make so many of these scarves. So if you’re a lucky recipient, you should be leaping around the office in unbridled joy: you’re a member […]
Read more "“All about Christmas” by AATI #ScarfSelfie"On Friday 28th November, we (All about the Idea) attended the UK Event Awards in London along with Team Lidl in the hope of glory. AATI were shortlisted in the “In-House Event of the Year” category for the ‘Team Lidl: Leading The Way’ event held over 2 days in July at the NEC, in Birmingham. After an […]
Read more "UK Event Awards 2014: Winner of Best In-House Event"Some of you may be familiar with that sinking feeling of dejection when, having logged into Facebook one slothful afternoon, you are greeted with an onslaught of self-promoting statuses and snaps of blithe-looking, tanned and scantily-clad groups of people […]
Read more "Generation jel"Yesterday, I had a meeting with the ad agency of one of our clients, Readly, which is a subscription based magazine platform – a bit like Spotify, but for magazines – globally available, smart, new and likely to be the future of publishing. Unlike the other agencies that make up the overall UK marketing team, […]
Read more "Do you really read or do you merely consume?"(Above) Vito Neo Reargo – Secret Garden Party. It’s a interesting thing, an oxymoron. “Alone together”, “Assistant Supervisor” and, as a keen wordsmith, one of my personal favourites is “distinctly average”. But what about a “serious party”? This is the oxymoron that belongs to the Secret Garden Party. SGP is a colourful, frivolous, fancy-dress laden […]
Read more "The most serious party. In the world."Today the Daily Mail splashed on page 3 a piece about recently announced Paxman replacement, Newsnight anchor Evan Davis’ attire while walking his dog. Seriously. Does it really matter if he’s sporting ripped jeans? Davis has proved himself time and again to be both a great journalist and 100% objective. Years ago, I did a […]
Read more "It’s all about what you do, not what you wear"Everywhere I go I see stories and hear tell of ‘the youth’ being all about digital and having no interest in the traditional media of yester-year. They want their information quickly, on-demand and on the move. Or so we’re led to believe. Back in March, the BBC announced that BBC 3 was to go online […]
Read more "Are we really as digital as we think we are?"So, Emoji are taking the social world by storm, with users of positive emoticons tending to be the most influential people on Twitter (Stylist Magazine, July […]
Read more "Why is everyone so Emojinal?"Ok. So Facebook messed with our mojo and never told us about it. If you’ve been living under a rock – or at Glastonbury – for the past few days, you might be forgiven for having missed the breaking news that Facebook conducted an experiment for one week in 2012, skewing nearly 700,000 users’ newsfeeds […]
Read more "Why are we upset with Facebook?"By Alice Mitchell After reading a Metro article, which hailed the success of Nathan Blecharczyk’s Airbnb.com, the website that allows people to rent out their homes to travellers on a budget as an alternative to staying in hotels or other ‘exorbitant tourist traps’, I began to think of this notion of micro-entrepreneurships and the factors […]
Read more "Kickstarting a new wave of micro entrepreneurs"
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