About Us

The Big Ideas Blog is run by All about the Idea, a PR and marketing consultancy launched in December 2007 by Derrick Tuke-Hastings. All about the Idea specialises in great ideas; ideas that transform companies, solve problems and get you on the news agenda. All about the Idea is media neutral, so there are no set solutions. Rather, each idea is specific to the client’s needs and the team has a breadth of consulting experience ranging from consumer PR and events to film and online services.

Clients include:
Coca-Cola Enterprises
British Airways
British Telecom
Lawn Tennis Association
InterContinental Hotels Group

The Health Lottery

Please check out our website for more detailed examples of our leading brand projects: allabouttheidea.co.uk

Meet the team 

All about the Idea is a small team that holds a wealth of experience within PR, design, branding, events, stakeholder engagement and direct marketing.


Derrick Tuke-Hastings, Founder

Tom Tuke-Hastings, Director

Alysha Wrightson, Account Executive

Lloyd Osagie, Senior Creative Director

Rachel Norris, Junior Account Executive


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