Sipping on a jasmine tea mojito, looking out to the amazing panoramic views of the Thames and city skyline from The Leadenhall Building’s Landing Forty Two, it’s easy to forget this is what we call a day’s work at All About The Idea. But behind the scenes, months of hard work went into the planning and preparation for our latest client event… so a celebratory mojito is allowed, right?

Longstanding CEO of Talbot Underwriting LTD, Rupert Atkin, recently announced his retirement after 35 years of service, with Peter Bilsby named to take over the position. Our job was to throw a fabulous party for 285 of the company’s staff, including their board of execs, to celebrate Rupert’s many achievements over his years in the insurance industry.


First on the list was choosing a venue and with our hearts set on a party in the sky, where better than London’s highest dedicated event space at the top of the famous Cheesegrater. Even after numerous site visits, our jaws still dropped every time we raced up the 42 flights in Europe’s fastest scenic lift – 28 seconds to the top! In hindsight this was probably not the best thing to boast about to our client whilst she nervously approached the lift lobby for the first time, whispering “have I ever told you I have a fear of heights?” – oops.

Someone not fazed by heights at all, was the man of the hour himself. Familiar with not only the Leadenhall Building, but also the Gherkin and Walkie Talkie, Rupert took it a step further last year by abseiling down all three buildings to complete the City 3 Peaks Challenge. Is there anything he can’t do?!

As with every situation in life, good food was extremely important for the event. We entrusted all responsibility of yumminess to Create Food and Party Design, who well and truly delivered. We had no doubt about the creative and professional service that Create would bring to the table (pun intended), but just to make sure, we spent a sunny morning down in Wimbledon (eating pants at the ready) sampling a whopping 17 canapes and 9 wine varietals. Oh, how we love our job!

On event day, we were joined by three wonderful musicians, provided by Grammy nominated composer Ella Spira, as well as the fantastic magician, Daniel Reed and hilarious caricature artist, Sheba Cassini.


With good food, great entertainment and a stunning venue all taken care of, everything was set for a great evening.

The event ran seamlessly and guests enjoyed drinks and nibbles until the early hours, with the glistening lights of London shining below them.

Our hats are off to Rupert Atkin following a fantastic 35 years at the helm, and we wish the best of luck to Peter Bilsby, who’s stepping into some very big shoes!


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