In a time of seasonal festivities, with London dripping in Christmas lights and staff Christmas parties now upon us, it’s hard to cast our minds back to the long days of summer. But surprisingly it was only 6 months ago – (when Christmas was an occasion far too far away to think about) – that All About the Idea activated their first of 12 roadshow events for Coca-Cola.
The aim of the Rugby Ready Roadshow was to deliver an unforgettable experience to 12 locations up and down the country. The idea – to educate Coca-Cola employees in their workplace about the benefits of the company sponsoring the Rugby World Cup. From this, the experience was split into different sections including a shirt signing area that entered employees into a draw for world cup tickets, a skill based rugby inflatable game, a team talk in a rugby inspired changing room and a special Coca-Cola Haka performed by Maori coaches that teams learnt and performed together. In other words, just another day’s work for the All About the Idea team, as once again a big idea was bought to life.
The event was a huge success! Not only were All About the Idea delighted with their delivery, Coca-Cola were thrilled with the impact it had on their employees and the overall feedback was fantastic. It seemed only fitting then that after our previous year’s win at the UK Event Awards with Lidl, Rugby Ready should be entered into the same category of ‘In-House Event of the Year’.
The UK Event Awards –in association with The Drum – recognise and reward the very best of Britain’s events industry. Ranging from event organisers, suppliers and marketers, 26 awards were up for grabs this year – ‘In-House Event of the Year’ unfortunately being one of the most competitive this time!
After a quick transformation at the office on a chilly December evening, we arrived at the London Marriott Grosvenor Square dressed to impress. If we were going to lose out to the extremely high competition our category faced, then it may as well have been in style! A couple of ‘swizzles’ and ‘shnibbly bits’ later (that’s cocktails and nibbles in regular talk) we took our seats ready for an evening of entertainment – champagne firmly in hand.
After working our way through 3 lovely courses (the duck was delicious, thanks guys!) and experiencing some ‘ooohs’ and ‘aaaahs’ from an impressive centre piece of oranges and dry ice, comedian Mark Watson took to the stage to do what he does best!
Finally, it came to awards time, and with both the AATI and Coca-Cola team on the edge of their seats, it seemed like an age until our category was up. The expert panel that judged all entries, awarded an extra commendation to our category due to the extremely tough competition. With no mention of Rugby Ready at this point, the team were ready to top up the wine glasses and cheers to at least being nominated. For that reason, it was even more brilliant when Coca Cola were named the 2015 winners for an event that judges said was extremely unique and implemented brilliantly within budget.
High fives, champagne toasts and table selfies took up the majority of the rest of our evening, and the smiles could not be wiped away from our faces. Winning an award highlights to the industry all the hard work and dedication that has been put in throughout the year and for that, we are extremely proud of our achievements.
Congratulations to all the other nominees and winners on the night! UK Event Awards – you’ve been fab. See you again in 2016?