UK Event Awards 2014: Winner of Best In-House Event

On Friday 28th November, we (All about the Idea) attended the UK Event Awards in London along with Team Lidl in the hope of glory.

AATI were shortlisted in the “In-House Event of the Year” category for the ‘Team Lidl: Leading The Way’ event held over 2 days in July at the NEC, in Birmingham.

After an amazing dinner, which included Chilli Spiced Salmon Cake, Medallion of Beef and a Mango and Milk Chocolate Dome (excellent), some balloon hat wearing and selfie taking, the awards ceremony started.


As you can guess by the title, we WON!!! Not only was the AATI gang excited, the client was over the moon that all our hard work had paid off with the great result of being named ‘In-House Event of the Year’.


An ecstatic Team Lidl went on stage to receive the award, one dressed to impress in his kilt, and the champagne started to flow.

All in all, a great project topped off by a fantastic result. And one seriously happy client, which makes us very pleased indeed.

Congratulations to all involved, and let’s hope for more success in 2015.

To see this award winning project click here, or visit


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