Truth vs. Ideas

TO GO WITH AFP STORY BY BENOIT FINCK (FI

Extract from guest blog written for The Good Web Guide: “I come from a place where it’s all about the idea. If you’ve got a great idea, the rest (doesn’t always, but more often than not) will follow. But for the past 2 weeks, I’ve been consulting for another business; a strategic insights company called Truth. No prizes for guessing what they’re all about.

In communications, an idea is often the difference between something that sparks media interest and the other 99.9% of so-called stories that die a death, unloved in a journalist’s inbox. A great idea can turn nothing into something; a nugget into a story. And you know what they say about truth: It should never get in the way of a good story.”

To read the full article, follow this link to The Good Web Guide.

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