The Invisible Bike Helmet

We had to share this with you because not only is it an example of a really big idea, but it’s also clever marketing.

WARNING: Watch the video before I give the game away in the rest of the blog post!

Depending on how you look at it, this is either an innovative safety device for cyclists (big idea) or it’s an invisible bicycle helmet (clever marketing). Invented in Sweden by Anna Haupt and Terese Alstin, of course it’s actually both.

The product itself is extremely smart – it’s one of those things that now that these two clever ladies have had the idea and brought it to market, the rest of us are kicking ourselves and muttering, ‘”Of cooooouurse! Why didn’t I think of that??”

But what makes it so likeable and so shareable (it’s been doing the rounds on Facebook for a while) is the clever advertising that goes with it: An image of a woman wearing a hair accessory accompanied by the words ‘This person is wearing a bike helmet’ (click here for the ad). Immediate reaction: No she’s not, she can’t be. Hang on, do they mean that hair band? Wow that’s clever. No, surely not. Maybe they actually have invented invisible material???

At no point do you look at the scarf/snood type effort around her neck. Which of course makes the ‘reveal’ in the video documentary that much more satisfying and the product seem even cleverer.

Those clever Swedes.

This is the Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.

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