At the risk of turning the Big Ideas blog into an infographic library, I wanted to share this diagram with you.
A fascinating picture of the structure of the world’s brand families, it demonstrates that all of the big consumer names you know and love can be boiled down to 10 super-companies.
From pet food and nappies to crisps and toothpaste, P&G has got it covered. And far from just producing breakfast cereals, Nestle is actually behind some of your favourite fashion labels. So, there are some surprises in there – see if you can spot them.