All about the Idea has grown…

You may have felt mysterious vibrations in the air, or sensed an elasticity to the world around you that wasn’t previously there; well, this is because the BIG idea just got bigger.

All about the Idea HQ has welcomed a new ideas merchant into the fold. With a PR Week Consumer Campaign of the Year under his belt for Nickelodeon and notable successes including handling the PR for Nelson Mandela’s 90th birthday concert in Hyde Park and repositioning Aquafresh for Kids as the number one selling kids UK toothpaste brand, Nick Southall brings to the table a wealth of experience in delivering key messages to target audiences via PR.

Nick will be working to consolidate All about the Idea’s consumer PR offering, on the basis that the team is able to provide to new and existing clients the widest range of communications resources possible. To find out more, or to learn how a big idea in PR or marketing can help you, email us at


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