Frontier Markets: ForgetMeNot Africa

At the eCommerce Expo 2011 a couple of weeks ago was when I first heard about ForgetMeNot Africa.

The big idea is to meet the demand for Facebook interaction on the move in countries that don’t have access to the Smartphone revolution that has taken hold of ‘the West’.

ForgetMeNot Africa provides award-winning technology that enables customers to send and receive Facebook interactions, email and online chat messages on any standard SMS-capable mobile phone, its aim being to bridge the challenging digital divide for African consumers.

At the time of writing, there are 6 contracts with mobile carriers in 5 African countries – Lesotho, Kenya, Nigeria, Republic of the Congo, Zimbabwe – and the company has been successful in enabling access to social media, email and online chat services on standard mobile phones to more than 47.5 million Africans in east, west, central and southern Africa with further expansions planned.

This idea is all about inclusion, accessibility and community. There’s nothing more disappointing than being excluded from a ‘club’ to which everyone else seems to belong. So, though ForgetMeNot Africa hasn’t yet come up with a way to translate certain Facebook features that we use and love via our Smartphones into SMS options, this is a step in the right direction and a gesture to Frontier Markets that digital can be for everyone.

We look forward to seeing what the future has in store for this big idea.


2 thoughts on “Frontier Markets: ForgetMeNot Africa

  1. Yes, I have heard of it… the technology anyway. Mobile banking, mobile money and mobile everything is taking over. Africa (Uganda, Kenya, TZ, Zambia, Malawi) have totally missed the direct debit thing, it’s all about mobile banking & money. At a conference in TZ right this second about it now! But connecting people to social media won’t take off yet – only in a certain segment, higher income students. People love to chate and love anything that will give them more access to their money, rather than travel miles to reach a bank.


  2. My understanding is that this type of technology does SUPPORT social inclusion, through communicaiton.

    Commercially should this take off in a big way, it could also provide further momentum to encourage an upgrading of the exisiting mobile system to facilitate more smart phone usage. Having said that the above comment is interesting as it is provides an additional perspective that would never have occured to me


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