The big idea is to meet the demand for Facebook interaction on the move in countries that don’t have access to the Smartphone revolution that has taken hold of ‘the West’.
ForgetMeNot Africa provides award-winning technology that enables customers to send and receive Facebook interactions, email and online chat messages on any standard SMS-capable mobile phone, its aim being to bridge the challenging digital divide for African consumers.
At the time of writing, there are 6 contracts with mobile carriers in 5 African countries – Lesotho, Kenya, Nigeria, Republic of the Congo, Zimbabwe – and the company has been successful in enabling access to social media, email and online chat services on standard mobile phones to more than 47.5 million Africans in east, west, central and southern Africa with further expansions planned.
This idea is all about inclusion, accessibility and community. There’s nothing more disappointing than being excluded from a ‘club’ to which everyone else seems to belong. So, though ForgetMeNot Africa hasn’t yet come up with a way to translate certain Facebook features that we use and love via our Smartphones into SMS options, this is a step in the right direction and a gesture to Frontier Markets that digital can be for everyone.
We look forward to seeing what the future has in store for this big idea.