The global drinks manufacturer has been named the world’s most valuable brand for the 12th year running and is the only food or beverage company in the top 5, beating computer technology big guns IBM and Microsoft to the top spot.
Interbrand chief executive Jez Frampton claimed technology companies fared so well because of their ability to innovate in an erratic economic climate. And Coca-Cola’s secret?
The Happyness Factory.
To read the full list of Interbrand’s top 100 most valuable brands, click here.