Winning Event of the Year

Here is All about the Idea‘s father and son team, Derrick and Tom Tuke-Hastings, receiving the Bronze award for Event of the Year at this year’s IVCA Awards.

This comes in recognition of the team’s work on the ‘Creating the Extraordinary’ campaign for Coca-Cola Enterprises: the drinks distributor’s largest conference for 17 years. Much more than just a staff event, the show involved a team of up to 500 people from presenters to riggers and 11 Olympic and potential Olympic athletes, including two Olympic Gold Medallists; Mark Lewis Francis and Marlin Devonish MBE.

Simon Baldry, then Vice President and General Manager of CCE Great Britain, commented: ‘Our partnership with All about the Idea is a good example of a smart way of working creating high impact with cost effective communication. All about the Idea not only came up with the big idea but also activated an inspiring show that really energised and motivated all our delegates to achieve our 2014 strategy and break the £2 billion barrier.’

Delegates visited 6 different experience zones where they found themselves either being revolved round in the sustainability zone, taken on a virtual shopping trip in the category zone and being part of a new world record attempt, which was a success and ratified by Guinness World Records after the event.


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