The ‘Lynx Effect’ has been … Augmented

Augmented Reality of late has been the favourite phrase on everyone’s lips, embodying all that is new and exciting in consumer experience.

For my part though, I hadn’t seen any brand use it in a really attention grabbing way until I spotted this video from Unilever’s Lynx.

What a cool way to use this technology – fun, interactive and it gets people talking. If I had been in Victoria station that day, I’d have wanted to try out the Lynx spot.

Where else could this make a big impact on consumers and how? What sort of brands? Comments and ideas welcome below!

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