Augmented Reality of late has been the favourite phrase on everyone’s lips, embodying all that is new and exciting in consumer experience.
For my part though, I hadn’t seen any brand use it in a really attention grabbing way until I spotted this video from Unilever’s Lynx.
What a cool way to use this technology – fun, interactive and it gets people talking. If I had been in Victoria station that day, I’d have wanted to try out the Lynx spot.
Where else could this make a big impact on consumers and how? What sort of brands? Comments and ideas welcome below!