Warwick on Wheels wanted to communicate to the engineers of the future. These individuals are currently school pupils. So, to achieve maximum cut-through communication of key messages to our target audience, All about the Idea thought what better platform than the longest running children’s television programme: Blue Peter.
A BIG idea and lots of liaising later, Dr Greg Gibbons, Warwick University’s head of Additive Layer Manufacturing and Rapid Prototyping (3D printing to you and I) was standing in the infamous Blue Peter garden in London with presenter Andy Akinwolere.
This was the result: http://www.bbc.co.uk/iplayer/episode/b010nqtn/Blue_Peter_19_04_2011/
Only available for this week on iPlayer, so be sure to watch it NOW!