Latest innovation in parenting

Whether you are a parent or not, it is not hard to imagine the trials that they experience, particularly in the first few months of their offspring’s life. Sleep deprivation is a common occurrence among new parents and it seems to me that their bodies respond with awesome new levels of autopilot.

However, here is something to make that just a little bit easier.

Yoomi have answered the need for a simple and safe way to heat up babies’ milk, which illiminates the possibility of overheating and zombie fathers burning themselves on the hob in the middle of the night.

The yoomi bottle contains a unique warmer that, when activated, triggers the internal solution to warm the unit in just 60 seconds.

The cold feed is gently warmed as it flows through the specially designed channels on the outside of the warmer. By the time the feed reaches the teat, it is at natural breast milk temperature (32-34 deg C) and the clever design ensures it can stay warm for up to one hour.

As expected, the bottle has undergone extensive testing and safety is yoomi‘s number 1 priority. The warmer contains the same gel used in hand warmers. The gel is a non-toxic, concentrated salt solution (it is used as an additive in ice cream).

Just to be extra safe, a food grade colourant has been added so that any leaks are visible, and Bitrex®, a safe but bitter substance will ensure that even if there is a leak, baby will not swallow any of the solution.

And if all this wasn’t enough, the teat design features built-in anti-colic vents, which ensure that air does not bubble through the feed when baby drinks.

Inspired by mother & father team, Farah and Jim, who sought a better solution to this problem than begging restaurant waiters for hot water, yoomi is another example of a BIG business idea born of a personal dilemma.


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