Reality TV: There’s more to it than freaks & narcissists

Drinks conglomerate, Diageo plc, has one of the cleverest marketing teams around. There’s a boardroom somewhere that is the birthplace of some seriously BIG ideas and their latest campaign is the tip of the iceberg in terms of creative marketing – much more than promotional giveaways.

What better way to get your brand talked about than to launch a Reality TV Show in its honour?

Master of the Mix, launched in the States by Diageo brand Smirnoff, sees contestants battling it out in a selection of different cities to find the ultimate Mix Master, which was announced in December last year as being NYC-based DJ and producer, DJ Scratch. confirms that the show has helped to increase the market value of the Diageo plc’s (LON:DGE) product. So, I’m wondering, what’s next? Volvic searching for the most ‘volcanic’ couple with the fieriest temperaments? Ryman’s the stationers seeks the next Banksy, or maybe Orange could present a prize to the world’s most fake-tanned person?

Watch this space…


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