Now in their 5th year the IVCA LiveCom Awards are the only awards of their kind to focus solely on live event and experiential marketing and recognise excellence in both UK and international activity. Our entry Creating the Extraordinary for Coca-Cola Enterprises faced strong competition in the Internal Experience category and we were delighted that the creativity and innovation of the team who worked on the campaign was recognised with such an exalted award.
All about the Idea devised and ran the launch of Coca-Cola Enterprises’ 2014 strategy. The December 2009 event had over 1,700 CCE delegates attending per day over two days and was held in 5 ExCel Centre halls. Not only was it CCE’s largest conference in 17 years, but CCE delegates also ‘Created the Extraordinary’ together by breaking a Guinness World Record.
All about the Idea was also recognised in the category for Motivation and Inspiration, receiving a Highly Commended for Coca-Cola Enterprises. These awards join All about the Idea’s Event Award for Best Internal Staff Event, which was picked up by the team in September of this year.
If anyone would like any more information on the work done on this job or any of the other interesting stuff we are doing at All about the Idea, check out the website at allabouttheidea.dev or drop us an email at firstname.lastname@example.org. You can also enter our own Idea Awards here!