Smile High Club – The Plan…

Since Channel 4’s Battlefront and All about the Idea joined forces on the creative mentoring programme, the Smile High Club has come on leaps and bounds, with the campaign taking real shape and a plan of action being formulated.

The Plan:

The Smile High Club will culminate in a happy hour to be held on the most depressing day of the year, Blue Monday. Companies and individuals can get involved at all levels and the overall aim is to make people happier, to make people smile.

Further instructions will follow and you can watch the video above for more details of the boys’ plans. Support their campaign by clicking here and follow them on twitter @SmileHighClubUK.


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