Augmented reality has been the hot topic of late and it’s easy to see why: a totally interactive experience using state of the art technology to create an effect that verges on the magical. A sure fire way to get your customer / consumer’s attention.
Having said that, much has been written about how not to use augmented reality (and I recently watched a video from Adidas that demonstrated this with great efficacy). This technology, if not combined with the right idea, can be completely pointless and ineffective in communicating the relevant message.
Cisco, however, have shown how it is done. As a shopper, a marketer and a woman, I am thrilled to see this kind of idea being put out there.
Another example of the business potential of augmented reality is provided by Moving Brands, which has harnessed this technology to create an interactive newsletter for its contacts. To learn more about this, click here.
Expect to see a lot more of this type of thing in the mobile sphere. Most iPhone users will be familiar with the Nearest Tube app, which uses augmented reality to inform the user of their nearest tube station by pointing the phone camera in a certain direction. And Twitter has got on board with Tweeps Around, displaying via augmented reality tweeters who are nearby.
It just takes a BIG idea to turn all this potential into a business solution. A job for All about the Idea….