All about the Idea sees pizza making at the heart of the creative process….

All about the Idea‘s Founding Partner, Derrick Tuke-Hastings and Director, Tom Tuke-Hastings got stuck in to their mentoring role the other day as they took Battlefront’s boys, Ed & Luke under their BIG ideas wing and fed them real, home-made pizza.

If there was ever needed real, hard evidence of the absolute necessity of pizza in the creative process then this, surely, is it.

Derrick (in his trademark bow tie) and Tom (in an equally distinctive – some might say loud – shirt) teach Smile High Club campaigners how to toss the dough and make ’em just like mama used to in a traditional outdoor pizza oven. This is all in the interests of brainstorming you understand – coming up with some BIG ideas to really get the campaign going and get Britain smiling.

And what makes people smile – pizza!

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