Creating smiles: the new marketing ploy

Coca-Cola‘s latest campaign sees a vending machine bring smiles to Imperial College, London students.

The candidly filmed two minute video shows students receiving more than just a can of Coke. The “happiness” vending machine features a helpful hand that dishes out various treats to the London students, including popcorn, strawberries & cream and even a Twister set!

The result is a lot of smiling students who are all that little bit more in love with Coca Cola than before. It creates discussion about the brand and encourages more people to buy Coke to see what the machine will do next!

Puts me in mind of a certain “Smile High Club” project that All about the Idea is undertaking with Battlefront: http://allabouttheidea.dev/aati-blog/?author=3

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