For many people, creativity and organisation are two extreme ends of a spectrum. Creative ideas seem to appear by chance, you hear a completely unconnected conversation and bam – the penny drops. That’s just how the creative process works isn’t it? Which means it’s completely normal for creative people to be totally disorganised, right? WRONG! […]Read more "SPRING CLEANING!"
Researchers at Project Nourished have created a guilt free dining experience (cue applause!) – With the help of virtual reality The creative minds behind this innovative project have found a way to trick the mind and palate into thinking they are experiencing something completely different to what they are actually eating. Imagine experiencing the taste, […]Read more "(Virtually) No Calorie Cake!"
Late last Friday evening, All about the Idea giddily made their way towards the centre stage to collect our award for ‘Teambuilding Experience of the Year.’ But before we delve into the glitz and glamour of the evening, it is important to understand what led us to this moment. Rewind to July 2015… Our ‘Rugby […]Read more "C&IT Awards 2016"
Working in central London has been a great excuse for me to explore all that the city has to offer, from wandering down Brick Lane for a game at JunkYard Golf (I highly recommend) to grabbing something incredible from the food stalls in Borough Market, did someone say salt beef bagel? So with so much […]Read more "Art In The City"
From events, to social media, to PR, to filming – we’re not ones to brag, but is there anything AATI can’t do? Our latest project involved three weeks of lights, camera and action for our favourite supermarket store, Lidl. With such huge international success and crazy, speedy growth, these guys can’t recruit fast enough! So […]Read more "A Lidl Bit of Filming"
Sipping on a jasmine tea mojito, looking out to the amazing panoramic views of the Thames and city skyline from The Leadenhall Building’s Landing Forty Two, it’s easy to forget this is what we call a day’s work at All About The Idea. But behind the scenes, months of hard work went into the planning […]Read more "OUR PARTY (A.K.A. ‘WORK’) WITH TALBOT UNDERWRITING"
It’s not every day that business owners are willing to share the keys to their success, but that’s exactly what Tom Tuke-Hastings, Director of All About The Idea, has done with his latest project ‘It’s All About The Idea’ – an instructive book on the benefits of creative thinking in the work-space. The book aims to help […]Read more "Tom Tuke-Hastings on ‘It’s All About The Idea’"