For many people, creativity and organisation are two extreme ends of a spectrum. Creative ideas seem to appear by chance, you hear a completely unconnected conversation and bam – the penny drops. That’s just how the creative process works isn’t it? Which means it’s completely normal for creative people to be totally disorganised, right? WRONG! […]


(Virtually) No Calorie Cake!

Researchers at Project Nourished have created a guilt free dining experience (cue applause!) – With the help of virtual reality The creative minds behind this innovative project have found a way to trick the mind and palate into thinking they are experiencing something completely different to what they are actually eating. Imagine experiencing the taste, […]

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C&IT Awards 2016

Late last Friday evening, All about the Idea giddily made their way towards the centre stage to collect our award for ‘Teambuilding Experience of the Year.’ But before we delve into the glitz and glamour of the evening, it is important to understand what led us to this moment. Rewind to July 2015… Our ‘Rugby […]

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Art In The City

Working in central London has been a great excuse for me to explore all that the city has to offer, from wandering down Brick Lane for a game at JunkYard Golf (I highly recommend) to grabbing something incredible from the food stalls in Borough Market, did someone say salt beef bagel? So with so much […]

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A Lidl Bit of Filming

From events, to social media, to PR, to filming – we’re not ones to brag, but is there anything AATI can’t do? Our latest project involved three weeks of lights, camera and action for our favourite supermarket store, Lidl. With such huge international success and crazy, speedy growth, these guys can’t recruit fast enough! So […]

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